The KidLit Roadmap of 2024
Two powerhouses have joined forces to get children's book authors noticed
ERIN HAS PRODUCED FOR:
ERIN'S CLIENTS HAVE APPEARED ON:
Calling Out To All Children's Book Authors
We know you! You put your passion and heart into crafting an engaging story and including illustrations leap off the page and captivate the audience. Your mission is educate, entertain, and inspire young minds. And all of that doesn't matter if the book doesn't get into the hands of your reader.
Unlike other books, children's books, require a specific marketing approach and if you been trying to get the word out without assistance you might have run into some blocks and might be thinking:
- Why isn't my message resonating?
- Is it my website?
- Am I pitching the media properly?
- Are they ignoring me because I did something wrong?
- Do I have to be interviewed by Oprah to be respected?
- Does anybody even care what I have to say?
- Why does there seem to be not a lot of opportunities for children's book authors?
And, as a children's book author you also have other marketing concerns:
- Age-Appropriate Messaging: Crafting messaging that is appropriate and engaging for the target age group while aligning with the book's themes and objectives.
- Reaching the Right Audience: Identifying and effectively reaching the parents, educators, and librarians who often play a significant role in selecting and recommending children's books.
- Competing in the Market: Standing out in a crowded market with numerous children's books being published regularly, and ensuring visibility for the book amidst competition.
- Managing Online Presence: Utilizing digital platforms and social media to connect with young readers and their families while maintaining a safe and child-friendly online presence.
- Ensuring Ethical Marketing: Balancing the promotion of the book with ethical considerations, ensuring that advertising and PR efforts align with responsible practices when targeting young audiences.
The truth is there are many, many paths to powerful visibility but you have to know how to get through the gatekeepers first. You've probably heard that PR is a game of "who knows who" but it's not just the media. Marketing, messaging, and even social media have rules, expectations, and requirements normally kept mum by Industry Experts - but that ends now.
Two powerhouses have joined forces to get children's book authors noticed.
Erin Saxton, The Erin Network, has produced for some of the biggest stages and most recognizable screens you know. She has backed up star power and watched phenomenons on the rise - so, she knows what it takes.
John Masiulionis, PR From The Heart, has been helping KidLit creatives share their gifts and expand their audiences worldwide.
They have come together to boldly, and bravely reveal the tips and tricks generally guarded behind a $7k monthly price point. The KidLit Roadmap of 2024 is for the ambitious DIYer who is ready for their moment in the spotlight but knows they'll need support to get there. Let's tear down the barriers standing between you and becoming "known," together.
THERE IS HOPE...
You have worked so hard on your book; it deserves to be marketed the right way!
Imagine having two Marketing problem solvers and PR Advisors in your back pocket at a fraction of the cost of a big firm.
The Kidlit Roadmap of 2024 is here so you don’t have to figure out “how to get the word out” on your own.
What the program accomplishes:
- The secret to mastering TV interviews
- How to create buzz for your book
- Brainstorming the best pitching angles
- Crafting and delivering effective sound bites
- The importance of sharing your story
The program includes:
- One, personal, clarity onboarding session with Erin and John to discuss your marketing needs and goals (value: $500).
- Weekly open community office hours to ask questions and receive support while in a group setting.
- Weekly marketing content that comes from the mind of a producer - who knows what the media wants.
Hear from Our Satisfied Clients
Here's what some of our clients have to say about their experience working with Erin and John:
Erin Saxton: brilliantly knowledgeable, witty, approachable: Life & business changer. I am now CEO of PA ANN SOMMER, achieving my visions, ideas and goals. Erin gave me all the Guidance, expertise and steps to achieve it.
Physician's Assistant/Medical Expert
Erin is an exceptional, consummate professional. From building a strategy to figuring out the nuts and bolts of execution, Erin is a master-of-it-all! She applies her depth of experience and her creative talents to create the right PR plan, customized for the brand.
Erin is smart, savvy, thoughtful, and exceedingly fun to work with. I highly recommend her and her team if you’re looking to take your brand to the next level.
Founder of FourThousandMondays
I've known and worked with Erin Saxton for several years now, and with each project I bring her way I can always count on her consistency with an abundance of great ideas, and solid strategy for ideal planning to take my life and business to the next level. Erin’s ability to help me (and others for that matter) get unstuck over the years is a gift I have the privilege of tapping into. Her generosity and solid connections have absolutely been life changing for me. I am forever grateful to Erin for sharing her gifts with me, and the world around her.
CEO of CEO Space International
My experience with PR From The Heart, led by John, was phenomenal. He organized a successful California-wide book tour in early 2023, securing interviews with major networks such as ABC7, Spectrum News 1 SoCal, FOX 13, and CBS 8 & ABC 10News. John also arranged my Barnes and Noble Story Time and Book Signing Event.
John's professionalism and dedication were evident from the start. He went above and beyond to prepare me for interviews and events, addressing my concerns promptly. His genuine passion for promoting children's authors and their work was remarkable. John's deep understanding and belief in my mission as a children's book author translated into meaningful promotion. Thanks to his efforts, my book series gained visibility, and I acquired high-quality promotional material.
I wholeheartedly recommend PR From The Heart to fellow children's authors seeking media exposure. John is a true professional, and I'm immensely pleased with our collaboration. Thank you, John, for your invaluable support.
Children's Author & The Creator Of The Inspired To... Be Series
Book promotion is a vital part of an author's journey. When I needed to promote my children's book series, 'The Adventures of Harold From The Hood,' on a larger scale, PR From The Heart was the perfect choice.
John, a genuinely caring professional, helped me secure featured television interviews with CBS News in Los Angeles and Boston, two of the top TV stations in the country. Thanks to his help, I was also able to share my latest book, Fun Time Lunch Time, on KidLit TV in New York City, reaching over 700,000 schools worldwide. Plus, I was able to travel to Pittsburgh to meet David Newell (who played the beloved Mr. McFeely on Mister Rogers Neighborhood), where him and John interviewed me and reviewed my book on PR From The Heart's Neighborly Reviews Bookcast from the Center for Media Innovation. And much more!
Children's Author & The Creator of The Adventures From The Hood Series
When it was time to promote my children's book 'Growing an Artist: The Story of a Landscaper and His Son' and plan my book tour, I turned to PR From The Heart and John Masiulionis.
John is a dedicated and genuine professional who deeply cares about the KidLit community. He arranged TV interviews in prominent markets, recommended book signing locations, and provided invaluable online marketing support. His creativity, passion, and kind nature ensured a successful partnership.
Thank you, John and the PR From The Heart team, for your outstanding service.
Award-Winning Children's Book Illustrator & Author
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