So here you are….you thought about writing a book, agonized over launching this product - and you finally have it finished. Now you need to market “it”.
You are short on time, limited on cash, and unfortunately no one in your social circles can offer any guidance as to how you get “it”, this thing that you have worked so hard to create into the hands of the people who need it most.
So just HOW do you find your customers - your tribe - your audience?
You are probably asking yourself why you ever created “it” in the first place and are beginning to fear that “it” is just going to sit on a proverbial “shelf” and collect dust.
The good news is that if you had a few terrific marketing pieces that went along with “it” then you would be making a very solid first step to achieving your promotion goals. Even better would be if you already had in the can a good looking, great sounding ON CAMERA interview about “it” to show clients, potential clients and the media. You see, showing the media a solid ON CAMERA interview is key to obtaining more ON CAMERA interviews. Think of it like fishing - you will catch really big fish with really yummy bait. Rarely does a fisherman catch anything worth bragging about without already starting with something on the line.
The not so great news is that you are not a marketer, you do not know what to write and even more frustrating, even if you are a decent writer you STILL do not know how to get “it” and “‘it’s ‘marketing pieces” into the hands of the public.
Anybody with an iPhone can setup a tripod, press the Red Record Button and start a two person dialogue. But there’s a problem. If you want to be taken seriously by major media outlets, press, media and influencers, there are two things you need to be successful.
First, you need the proper equipment that will translate to media formats that most of the “major players” expect to see. In other words, an Iphone might be suitable for YouTube, but it won’t be your best option for getting interviews with ABC, CBS, NBC, FOX affiliate stations - let alone landing that special seat on Ellen’s couch.
Second, an interview is more than two friends sitting on the couch asking questions. You need someone to interview who is skilled in getting an ideal outcome. With short attention spans, it is absolutely critical that your interviewer can draw out the right message, emotion and information that your audience needs within a short time frame.
Fortunately, Erin Saxton is one of the leading authorities when it comes to producing interviews. As an an Award-Winning TV Producer (mentored by Barbara Walters), Erin will help you produce the perfect interview. An interview that tells the WORLD about you - in a fun, exciting and quirky way.
Whether your interview is about a recent product, a new idea, an upcoming tour, an exciting news release or a grand announcement, when people need to KNOW YOU - nobody has more experience and expertise than doing it at a world class level than Erin Saxton.
This is where On Camera with Erin comes to help. A program founded by national TV producer and on camera host Erin Saxton, OCwE is an ideal service that will jumpstart a book, product or person’s launch into the global marketplace.
The On Camera with Erin service will:
Not sure how to “pitch the media”, we can help you with that too….you will be able to enroll in our masterthemedia101.com 8 week program.
Well, one thing you will need, is the proper equipment that will translate to media formats that most of the “major players” expect to see. In other words, an Iphone might be suitable for YouTube, but it won’t be your best option for getting local interviews with ABC, CBS, NBC, FOX affiliate stations - let alone landing that special seat on Ellen’s couch
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